Lot 106 is an international fashion brand that has offered style, and class for over a decade. Founded in Atlanta, Ga. Lot 106 works on a basis of creativity and responsibility fused with a look good, dress great attitude.

Effortless style, authenticity and easy-going living are at the heart of the brand philosophy. These positive values shine through at every level, from the laid-back tailoring and hand-crafted details to the made-to-last quality, use of natural materials and responsible production. International designers bring the brand’s charisma and energy to life with inspiring collections for women, men and kids. There is something stylish and unique for every occasion from contemporary and relaxed casual basics to the perfect dress for life-defining moments, be it at work or play. 

The new vertical Trend capsule collections reflect runway themes, colours and shapes, while Lot 106’s new denim division raises the bar in quality, washes and finishes. Sportswear, bodywear, accessories and shoes complete the range and ensure customers look great, whatever they are doing. 

Lot 106 has a presence in over 40 countries, including franchise partners and sales spaces in department stores, who share the company’s quality standards and brand essence.  The plan aims to re-establish Lot 106 as an inspiring fashion brand with a clear identity and sustainable profitability. This creates a unique shopping experience with warm, cosy items where customers can explore the brand’s stylish new collections. This chic celebration of style, culture and fashion aims to revive customer awareness and take them on a journey of discovery into the inspirational world of Lot 106. 

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